Media Nova announced recently that, after a double-tender battle, it has been awarded a three-year contract by Cape Town Tourism to produce and manage the Cape Town Official Visitors’ Guide, which will include the all-important 2009/10 editions.
Commenting on the appointment of Media Nova, Cape Town Tourism CEO, Mariëtte du Toit-Helmbold, says she is looking forward to the creation of the best guide. “We want to create more than an authoritative guide to the city; we want visitors to consider this a souvenir. We believe that Media Nova will help us produce something that is interesting, informative, creative and attractive.”
As part of its tender document, Media Nova presented Cape Town Tourism with a variety of options and formats that could be applied to the guide. Media Nova’s first innovation was to increase the dimensions, giving visitors and advertisers a larger canvas. Second, it was proposed the title be published as two guides over the next 12 months.
The first release will be published in November 2009 to facilitate the influx of high-season visitors, with a second edition containing updated editorial content focusing on the 2010 FIFA World Cup in June next year. Each edition will have a print-run of 200 000 copies, which will be distributed via key distribution point throughout the city and featured as the guidebook of choice at international trade shows and events.
The tourist guide was previously published by Media24.